by: Rita Diller
The new bright pink Planned Parenthood ads being rolled out by PP of Northern New England blast such slogans as: We’re your SEXUAL EXPERIENCE, We’re your FRIEND WITH BENEFITS, We’re your QUICKIE, We’re your PRIVATE AREA, We’re your SEXUAL FANTASY, and We’re your MORNING AFTER. The message is appearing on buses, in local newspapers, and on Facebook, as well as on PP’s “new, fun collection of magnets, sticky notes, pens, and lip balm.”
The abortion giant admits in its fall/winter 2011 newsletter that the ad campaign is geared toward young people: “A little bit cheeky and irreverent, it mirrors what our research tells us: Young people are looking for reproductive health care that includes convenience, honest and reliable answers, and a dash of humor.”